Now let's look at using an E-book to start your viral marketing campaign. First you create an E-book a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend and you give it to three people. In the book you encourage those three people to give it to their friends and family.
First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.
Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.
E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived.
Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don't make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.